ZOIC was founded on the mountain biking trails of the Marlin Headlands. The belief was that clothing plays an integral role in connecting you to the active outdoor experience. While technical performance is a necessary element for the connection, components such as color, fit, fabric and feel can enhance and bring it to the next level. Ultimately this experience evolves into a lifestyle, in which clothing becomes the defining and expressive representative. ZOIC s core purpose is to continually create outdoor clothing that embodies the elements of a quality lifestyle: performance, fun, comfort, simplicity and aesthetics. The mantra of ZOIC is Live in clothes you ride in, Ride in clothes you live in . From stylish new designs to the look and feel of innovative fabrics, our goal is to provide consumers with comfortable clothing that can be worn from pedals to pavement. We ve constructed our clothing with purpose through functional features and fabrications. And through choosing and wearing ZOIC, we hope to inspire consumers to get more out of the environment while taking less from it. Going green may be the buzz these days, but ZOIC has always had roots in the green scene. The sustainability story isn t new to us, but thankfully the market has started catching up, creating more opportunities for our designers and our followers. This season sees ZOIC moving to new knit fabrics for both men s tops and women s tops featuring recycled bamboo. And we continue the bamboo story into woven bottoms by using a bamboo/cotton blend that enhances our lifelong cotton program. Bamboo fabric wicks away moisture like chemical-based blends, but feels so much better! Bamboo is one of nature s fastest growing plants that can be used and recycled in countless ways. Bamboo is a symbol of friendship and resilience.