In 1901, Henry Williamson Gossard founded the H.W. Gossard Company. His desire was to create products for fashionable women everywhere. We strive to perfect this process to provide you with the best and most comfortable Gossard underwear. Gossard has been a pioneer of lingerie design and innovation providing the highest quality, comfort and fit. Gossard s lingerie features an exciting range of collections to suit every style and occasion. Our vast collection offers elegance, expertise and affordable luxury. True glamour and sophistication combine to celebrate the female form and self confident seduction. Using its renowned innovation, Gossard brings fantastic fit and style to cup sizes A - F. Specializing in function and comfort, the Gossard Answers line offers essential basics for cup sizes B - G. At Gossard, we understand that wearing the right lingerie can transform your shape and your confidence as well. Gossard lingerie understands women and is the obvious and smart choice.