TARINA TARANTINO jewelry was founded in 1995 by Tarina Tarantino and Alfonso Campos. The 1990's were the height of minimalism in the fashion world. Accessories were almost non existent in the pages of fashion magazines and stores. Tarina Tarantino s colorful and inventive designs were a breath of fresh air for customers that were tired of blending into the fashion landscape. Girls looking for ways to personalize their own style finally had a choice. Tarina Tarantino wanted to bring accessories made with the highest quality materials infused with color, sparkle, and unique design into the marketplace. And they believe that there should not be any rules when it comes to creating your own personal style. Tarina's collections had an immediate appeal to girls of ALL ages. The Tarina Tarantino story began with beads, crystals, sandpaper, inspiration and tons of determination from a one bedroom apartment in West Hollywood. In the beginning Tarina Tarantino Jewelry did everything themselves; design, sales, production, shipping and PR. Eventually they hired some help and the business continued to grow. They eventually found a charming studio space in West Hollywood and made it official. The new Tarina Tarantino studio was soon frequented by celebrities, stylists and fashion editors wanting to get their sparkly fix. Tarina would often be asked to create last minute jewelry and hair ornament pieces for stars to wear to their latest red carpet event. Soon, Tarina Tarantino designs were appearing in every major fashion magazine and many TV shows. The next couple of years Tarina Tarantino continued to set trends with new and innovative jewelry and accessory designs. In 2002, legendary fashion icon Elio Fiorucci invited Tarina to open a store inside his Italian mega-store in the center of Milan. The TARINA TARANTINO brand quickly became the must have with the fashion elites. After one year, the Tarina Tarantino Milan store opened a bigger location in Via Passarella. The new store was an instant success. With the expansion of the TARINA TARANTINO brand, they found a need for more production and design space and moved the entire operation to a spacious loft in downtown LA. Simultaneously, Tarina Tarantino opened their first corporate showroom in the heart of the fashion district. The TARINA TARANTINO boutique in Milan was attracting buyers from all over Europe. The next logical move was to open a European division and corporate showroom in Milan, Italy. Today, TARINA TARANTINO jewelry and accessories are synonymous with fun, individual pieces that cater to the girl who loves adding sparkle to her everyday look. From her whimsical Tarina Tarantino Pink Head Collection featuring the beloved Hello Kitty, to her edgy Tokyo Hardcore line, Tarina Tarantino s whimsical jewelry and hair accessories continue to delight and capture the hearts of fashion devotees all over the world.