Lucky Brand With a signature sense of humor and strong roots in rock n roll, Lucky Brand clothing, Lucky Brand jewelry Lucky Brand bags, Lucky Brand accessories and Lucky Brand eyewear prides itself on independent thinking and style. Creators Gene and Barry have had a life long passion for blue jeans and shipped the first order of Lucky Brand Jeans in 1990. Even though Lucky Brand became instantly recognized for its attention to fit, Gene wanted to add another controversial detail that later proved successful. Refusing to compromise, he added the catch phrase Lucky You in the fly of every pair of jeans and the demands poured in. Vision without compromise and that rock n roll attitude is what has made Lucky Brand internationally popular. Lucky Brand clothing, Lucky Brand jewelry, Lucky Brand bags, Lucky Brand accessories and Lucky Brand eyewear is about a moment in time, about America, youth and courage. The Lucky brand stands for a time when quality and pride came first. Lucky Brand Jeans has always marched to the tune of its own drummer, never lining up to do it like everybody else. When the rules didn t make sense, the company made up new ones. Lucky Brand Jeans was founded on the nostalgia of small town America. It s about innocence, courage and fun. It s the embodiment of what you feel when you see or hear something that takes you back to a moment when you felt free, young and hopeful. Lucky Brand Jeans is about the summer before you went off to college, the friends you grew up with, freedom from the past and no fear for what lies ahead. It s laughing at something you re really too old to still find funny. It s the last moment of innocence as you travel into adulthood. Lucky Brand accessories and Lucky Brand jewelry are the natural extension to the already successful clothing and handbag lines. The Lucky Brand signature 60s-inspired look is carried over beautifully in every piece of Lucky Brand jewelry, from the bohemian-inspired earrings, to the peace-loving necklaces. These pieces create interest and dimension to any Lucky Brand signature look. Lucky Brand clothing, Lucky Brand jewelry, Lucky Brand bags, Lucky Brand accessories and Lucky Brand eyewear started when two great friends with one dream moved to California and has now grown into a world wide sensation. Lucky Brand Jeans now designs and produces hoodies, t-shirts, jackets, dresses, bags, belts, jewelry, scarves, and even eyewear. The free spirited Southern California lifestyle continues to inspire the company s style and will for years to come.