Puma Sport Fashion PUMA Sport Fashion is the global athletic brand that successfully fuses influences from sport, lifestyle, and fashion. PUMA Sport Fashion s unique industry perspective delivers the unexpected in sport lifestyle footwear through technical innovation and revolutionary design. Collaborations with some of the fashion world s most respected designers have resulted in a collection that defines sport-fashion. The Alexander McQueen PUMA collection represents the union of tradition and technology. A provocative and dramatic approach to sport-fashion is generated, challenging existing boundaries with unexpected craftsmanship, luxurious materials and revolutionary shapes. Alexander McQueen PUMA sneakers for women and Alexander McQueen PUMA sneakers for men embody the emotional power and raw energy that Alexander McQueen is known for bringing to the runway. Rudolf Dassler Schuhfabrik by PUMA is a modern sport-fashion collection that combines vintage silhouettes with a street edge. For men, Rudolf Dassler Schuhfabrik by PUMA offers fashion-forward sneakers and athletic shoes. Rudolf Dassler Schuhfabrik by PUMA s women s line includes chic sneakers, sporty boots and athletic-inspired shoes. PUMA by Mihara Yasuhiro challenges the boundaries of sports and fashion. The designs are authentic and truly original. PUMA by Mihara Yasuhiro offers an amazing collection of sneakers for men and women. The PUMA 96 Hours collection is sophisticated, contemporary and founded on authentic sport. 96 Hours accommodates the active lifestyles of today s style-conscious men and women with a wide array of fashionable sneakers and athletic-inspired shoes and boots. Christy Turlington joined forces with PUMA to create the Nuala collection. Nuala shoes and sneakers are made with magnetic inserts imbedded in the soles and strategically aligned in accordance with the ancient tradition of reflexology. Nuala by PUMA offers an extraordinary line of women s sneakers and athletic-inspired shoes.