Mad Rock s fifth year on the scene finds the company in full-tilt growth mode and flush with success from last year s release of many new models. Never content to rest on its accolades and press clippings, Mad Rock s designers have been logging overtime redesigning and updating the balance of core climbing shoes, adding an exciting line of mountain boots, and expanding its trail shoes and apr s-climb offerings. At the end of the day, Mad Rock s continued growth is attributable to an unswerving adherence to its core beliefs: Manufacturing innovative products with the best materials, price them fairly and address a need in the marketplace. The fact that Mad Rock's growing legion of customers seems to agree wholeheartedly with this philosophy has been beyond gratifying, and beats a closet full of awards any day. Mad Rock currently produces the best and stickiest climbing rubber on the market, Science Friction FX-5 . What climbing rubber is on your feet? This will be the single most important equipment decision you make as a new or experienced climber. Mad Rock's new FX-5 rubber is 18% stickier than what is being used by other companies in the market. Climb with the best FX-5, your life may depend on it.