THE MEANING OF LIFE Marmot clothing and equipment began in April 1971, when two University of California Santa Cruz students Eric Reynolds and Dave Huntley were in the Juneau Icefields of Alaska on a school project in Glaciology. While atop those glaciers, it was there amongst the students that the concept of a Marmot club was born. In order to become a Marmot, they had to climb a glacieted peak with another Marmot. In addition, everyone was president. During that summer and up until 1973, Eric and Dave began making prototypes of down clothing in their dorm room. In addition to Eric and Dave, their friend Tom Boyce joined their ranks and opened a rental/retail shop under the name Marmot Mountain Works. Here is where the Marmot company was brought to life in the summer of 1974. Marmot incorporates quality Gore-Tex in their products, maintaining the highest quality performance product. As a company, they actually remain to be the oldest customers of Gore-Tex in the world outdoor market. Marmot endeavors to provide outdoor gear that is authentic, innovative and best in class. In every area of business practice that they engage in, they passionately seek the highest level of quality, performance, service and value. Marmot for Life