American West was founded in 1986 with a mission to explore a new frontier in fashion to create a luxury line of handbags inspired by the glory of the wild, wild west. American West specializes in elegant leather goods, hand-tooled by skilled craftsmen. Each American West design is a classic, with a fresh take on the tradition of hand-tooling and western style. With design traditions deeply rooted in cowboy culture, American West takes it up a notch with their hand-tooled, lifetime guaranteed leather creations. As the go-to brand seen on today s most stylish, designer Louise de Kok transforms traditional western hand work and design into wearable works of art in the form of handbags, luggage, briefcases and accessories for western aficionados. American West s original designs capture the long-standing traditions of the West in intricate detail, bringing our proud American history to life. Every American West handbag blends beauty and practicality into a unique design conveying a style all its own. American West handbags are individually hand crafted one-at-a-time and are made of 100% hand picked genuine leather. American West truly captures the spirit of and culture of the west.