IPATH shoes was originally formed as sacred path in early 1999 and then changed to I PATH prior to the launch; the all encompassing I that represented a feeling would later evolve and take shape as Follow Your Path. It arose from the skate streets of San Francisco and New York, the Redwood Forests, the communes and beaches of Northern California, the mountains of Japan... making for a perfect mix of raw urban style with hippie roots. It was a coming together of a unique and eclectic group of individuals following their path, with everyone contributing something special; some talent, some concept, some contribution... doing their part and lifting one another up to create positive change in skateboarding and in life and to create the foundations of what the company was and how we operated. IPATH meant passion and the true feeling of living your dreams. They created an underground movement in a tight knit industry, offering up a product that changed the landscape of thinking around skate footwear. The concept was classic casual style re-invented; a shoe that allowed you to feel your board, blended with soul, feeling, passion, art, music and creativity, along with pioneering eco-sustainable materials within skateboarding footwear. As IPATH began to forge their own path through the often wasteful world of skate shoes, IPATH began incorporating alternative materials such as hemp, organic cotton, and other sustainable materials into their shoes, creating a new standard for the present and future generations of skateboarders to come. Since IPATH embarked on their never-ending question to research new ways to make their products better for the skater and better for the environment, legions of IPATH devotees have sprouted up, joining in the mission to reduce waste and the subsequent negative impact on the environment. Headlined by skate legends Bob Burnquist, Kenny Reed, and Matt Rodriguez, IPATH s team of riders continues to change the look of traditional skateboarding. Look towards riders like Matt Pailes, Fred Gall, Ben Raybourn, Nilton Neves, Jack Sabback, Richie Jackson, and Danny Dicola to break the mold and carve their own niche in the skate world. IPATH shoes and IPATH skate shoes remain some of the most unique and most recognized styles on the market. With their continued focus on classic style, individuality and eco-friendly alternative materials, their heritage and mantra remains true to this today: Follow your path.