The Furla family legacy began over 80 years ago when Aldo Furlanetto started his business as a trader in handbags, small leather goods and other accessories. Years later in the 70's Furlanetto's children, Giovanna, Carlo and Paolo took over the family business and decided to develop the Furla handbag and Furla accessories brands internationally. They have since established themselves as a successful international handbag and accessory brand known the world over. Luxury Furla handbag designs are based on elegance, femininity, and techno-artisanal details. Each product is handcrafted in all the finest Italian leathers, while at the same time known for their affordable luxury. Furla handbags range in style, from hobos to satchels to totes, evening bags and everything in between. As a brand Furla continues to invest in research and technology to assure constant innovation in all its lines and categories. Maintaining the tradition of a decades-long family heritage is a major priority for Furla handbags, and Aldo Furlanetto s three grandsons now work in the company. In 2007, Furla handbags appointed a non-family member as Chief Executive Officer presiding over its Corporate office and 9 subsidiaries (USA, France, Spain, UK, Japan, Hong Kong, China, Germany, and Australia). This marked the first time corporate leadership was attained outside the Furlanetto family. It reflects the entrepreneurial spirit to invest in the growth and future success of Furla Handbags as a company.