Bindi Wear International is a full fashion line for babies to 10 year olds and aims to build young people's awareness for the environment and promote conservation of wildlife. The brand has been running for 8 years in Australia, with the Fall 08 collection being the first ever to launch in the USA. 100% of the profits made by Australia Zoo and the Irwin family are returned to the environment by supporting wildlife conservation programs. Bindi aims to educate kids to love animals and protect our planet, and her great sense of adventure is apparent in all the designs.