Canon was established in 1937 with one simple goal to build the world s greatest cameras. As one of the worlds most recognized names when it comes to digital cameras, the discoveries made at Canon shape the world of amateur and professional photography. This pursuit of growth and knowledge has helped make the name Canon synonymous with innovation. Canon s corporate philosophy of kyosei living and working together for the common good is illustrated by Canon s research and development budget, an amount equivalent to at least 10% of net sales. Research is often conducted with educational and research institutions worldwide, which results in unprecedented advancement. The results of this international research network have led to much global collaboration. Shoot high-quality digital photos with Canon PowerShot digital cameras. Canon PowerShot cameras offer the best in digital camera technology, style and ease of use. Canon's optics, DIGIC image processors and stunning design make Canon cameras the best choice for photographers at any level. Make every shot a PowerShot .