ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports. In fact, ASICS is an acronym from the famous Latin phrase Anima Sana In Corpore Sano, which translates, A Sound Mind in a Sound Body. Originating in Kobe, Japan over fifty years ago, ASICS shoes and ASICS clothing were introduced to the United States in 1977. Throughout the years and running beyond today, the ASICS philosophy imparts an incredible story of athletic performance and technical advancements. ASICS shoes, apparel and bags are produced in a wide assortment to meet the needs of men, women and kids. ASICS has produced products filled with technological designs and features such as the revolutionary ASICS GEL Cushioning System. The ASICS GEL-NIMBUS and ASICS GEL-KAYANO running shoes have benefited from such innovation and have enhanced the running experience for so many ASICS mens and ASICS womens aficionados. So on any given day, a runner can get fitted from head to toe with ASICS running clothes and ASICS running shoes. A feat Kihachiro Onitsuka would be very proud of to this day. Running is one focus for this brand as ASICS produces products for training, volleyball, wrestling, track & field, cheerleading and field sports. ASICS kids shoes and ASICS kids clothing are made for the younger athletic market. Rounding out the brand s product offering at Zappos are ASICS bags to help meet the demands of your sporting desires. To date, ASICS continues to put forth quality tested products designed to stand the rigors of elite and amateur athletes alike. Willing to try something new, and always staying ahead of the curve is how ASICS manages to stay true to it's namesake.