SOLE understands that like your fingerprints, your feet are unique. They have contours and curves that are not supported by generic insoles. The custom support and cushioning of SOLE Custom Footbeds is molded to your unique foot shape, providing unmatched comfort and pain relief. SOLE Custom Footbeds are heat moldable, so they fit your unique foot perfectly. The generic insoles that are supplied with your footwear are designed to fit the lowest common denominator foot shape. They simply cannot offer the same level of arch support, control and comfort that heat moldable SOLE Custom Footbeds do. SOLE Custom Footbeds are accepted by the American Podiatric Medical Association (APMA). Founded in 1912, the APMA is the leading professional society for foot and ankle specialists in the United States. SOLE products benefit from a fanatical attention to detail throughout the design process. From the ideal orthopedic shape of SOLE footbeds, to the best weave for maximum breathability on SOLE socks, you can be assured that you are receiving the best products on the market at value-based pricing.