While skipping work and snowboarding fresh, Richard Woolcott and Tucker Hall came up with the idea of creating a clothing brand that bucks the establishment. Since its humble inception, Volcom has prided itself as an innovator in producing the best possible Volcom shoes, Volcom shorts, Volcom shirts, and Volcom jeans for men, women, and kids, as well as accessories in the skate, snow and surf action sports market. For years, Volcom stone has been on the forefront of design, fashion and quality. Today, Volcom has taken their motto, Youth against the establishment and become a pioneering force in the actions sports industry. Supporting youth action sports, Volcom kids' shoes bring adult technology to a youth audience. This support of youth action sports has added to Volcom kids' clothing popularity. Backed by professional athletes around the world, Volcom has established itself as a brand for true snowboarders, skaters and surfers around the globe. With unique designs, Volcom is the brand to wear and watch. Along with striving to produce the best products, Volcom also leads the industry by running its own free amateur events around the world. Volcom also operates their own record label, Volcom Entertainment with bands such as The Riverboat Gamblers and Valient Thorr. Volcom also makes snowboard, skate and surf videos to help heighten awareness of each sport. Through these avenues, Volcom has established itself as a household name.