For every action... Kenneth Cole Reaction. The youthful, fun-loving line from American designer Kenneth Cole, Reaction is fashion inspired by technology, music and pop culture. Offering the latest in trendy and versatile yet affordable shoes, clothing, handbags and watches, we are sure you will have a positive Reaction. Kenneth Cole Reaction was introduced in 1996 with a line of men s casual footwear. Kenneth Cole Reaction was born out of a need to make form and function collide, producing stylish and on-trend pieces that still leave room for personal style. Fun, function, youthful, energetic, Reaction is more tongue-in-cheek and not so corporate and serious. Kenneth Cole Reaction is about how individuals put outfits together, not just a pair of shoes. Kenneth Cole Reaction is more youthful in spirit, fun and colorful than its Kenneth Cole New York counterpart. Bold colors, clean lines and the incorporation of new technology gives Kenneth Cole Reaction a modern sensibility. Form follows function, attracting a comfort-seeking, fast-paced customer. Functional and contemporary, the Kenneth Cole Reaction consumer is perfectly dressed for a casual workday or to enjoy their downtime.